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We Create Dramatic Competitive Advantage

Become A Dealer

Cutlite America is more than a sales and service business, it’s a brand with a unique identity designed to serve the best interests of our dealers and end users. For us to scale and meet our goals, our dealers must be successful in this partnership. To create as much clarity as we can, we want to share with you what success looks like as a dealer.

Why Dealers?

When it comes to reaching our customers, we considered several go-to-market strategies and determined that a dealer network is the best approach to achieve our goals. Here’s why:

  • Local Market Access: With over 7 million square miles spanning the U.S. and Canada, more than 400 million people, and over 2,000 facilities needing laser cutting equipment, the scale of the market is vast. As a distribution organization aligned with a global manufacturer, we recognize that we can’t be everywhere at once. Partnering with dealers provides essential local market access, ensuring our solutions reach the right customers, wherever they are.
  • Relationships: In our industry, relationships are everything. While we pride ourselves on the speed, precision, durability, and value of our lasers, none of that matters without trust. Dealers already have established relationships with key opportunities, transforming us from just another product in a catalog into a trusted, top-tier solution.
  • Scalable: A dealer network allows us to scale with demand. As new opportunities emerge, we can expand into unrepresented territories, while dealers can strategically grow their teams to meet local needs. This flexibility is something we simply couldn’t achieve on our own.

Our Expectations

To ensure a successful partnership, we have clear expectations for our dealers:

  • Aligned with Our Core Values: We seek partners who share our principles and commitment to excellence.
  • You are Partnered with Us: Collaboration is key—working together as an extension of our team ensures mutual growth.
  • A Clear Action Plan: Defined strategies and goals keep us focused and aligned on delivering results.
  • Get Work: We expect active pursuit of opportunities to drive success.
  • Well Qualified Opportunities: Focusing on high-quality prospects maximizes efficiency and success rates.
  • Use our Customer Experience Center: Leverage our resources to showcase the capabilities and value of our solutions.
  • Revenue Commitments: Setting and achieving financial goals ensures a thriving partnership for all.

Engagement = Success

As a valued dealer, we ask for full engagement to ensure mutual success. This partnership requires:

  • Strategic Prospect and Client Visits: Collaborating on targeted outreach to connect with key prospects and build strong client relationships.
  • Strategic Online Meetings: Regular virtual discussions to align on strategy, share insights, and maintain seamless communication.
  • Dealer Events: Participation in events designed to showcase our products, strengthen networks, and drive sales opportunities.

Apply to Become a Dealer